The annual Consumer Electronics Show (CES) is set to take place in Las Vegas this week, with blockchain, metaverse, and non-fungible token (NFT) technologies expected to make a splash in that event. The CES is an annual event that brings together tech giants such as Samsung, Amazon, Nvidia, and Sony to exhibit their latest technological advancements.
This year’s grand show kicks off on January 5 and ends on January 7, with the event expected to host more than 2,200 exhibitors. Major crypto and NFT companies are also expected to attend the event.
Exhibitors from the blockchain sector that have already confirmed to attend the event include the crypto derivatives and NFT exchange FTX, NFT platform Blockparty and NFT Software and hardware developer Atomic Form.
This year’s event will feature speeches from various crypto industry heads, including Filecoin founding director Clara Tsao, Celcius Network chief growth and product officer Turchar Nadkami, Coinbase chief policy officer Faryar Shirzad, and Art Blocks Inc CEO and founder Erick Calderon, among others.
In that context, the event will also see a special panel comprising of a team of crypto experts such as Nadkami, Tsao, Transform Ventures CEO Michael Terpin, and Blockchain Association executive director Kristin Smith who will jointly tackle contentious industry questions.
The panel will handle tough questions like “Are stablecoins stable? How are the traditional banks embracing crypto? And “Should my company be accepting crypto payments?”
On the other hand, according to Consumer Technology Association sources, several tech giants like Samsung will use the event to explore and promote their development in metaverse techs such as hardware, software, and blockchain.Buy Bitcoin Now
Companies Look Into Metaverse And Blockchain applications
It is worth noting that Samsung unveiled its range of smart TVs optimized with blockchain technology and NFTs earlier this week and is expected to exhibit its TV collection at the event.
While expressing his expectations for this year’s Consumer Electronics Show, Brian Comiskey, senior manager of industry intelligence at CTA, stated:
“We’ll be looking at Samsung. Their smartphone advancements at the show will be an interesting area to watch from the hardware Metaverse side. Their televisions are even going to be showcasing what they can do for the Metaverse.”
“They’re trying to be a one-stop hub for various internet-based economies and technologies.”
Comiskey has also applauded major blockchain and NFT technologies, labeling them the future and evolution of payments and what trade will look like alongside Metaverse, adding:
“I think NFTs and cryptocurrency represent an opportunity for blockchain to become more popular with consumers.”
In an interview with The Wall Street Journal on January 4, Maribel Lopez, the principal analyst at tech research analysis firm Lopez Research, asserted that the NFT and Metaverse are still new to many tech firms.
Nonetheless, Lopez insisted that incorporating these technologies in this year’s show will represent the vision behind upcoming annual CES events.
“Are we a little ahead of our skis on the topics of Metaverse and NFTs? Yes. But that’s kind of what CES is about.”