from Statista.com
— this post authored by Dyfed Loesche
It seems legacy tobacco firms have been able to make the transition from smoking to vaping.
Please share this article – Go to very top of page, right hand side for social media buttons.
Reynolds American is the biggest player with its Vuse gadget bagging a sales share in the U.S. of 48.4 percent in 2016. The second in place is Imperial Brands subsidiary Fontem U.S. Njoy, by contrast, is the largest independent e-cigarette and vaping company in the USA.
This chart shows Electronic cigarette market share in the United States in 2016 (based on unit sales).
You will find more statistics at Statista.