You might know TikTok as the app that first introduced you to that Carole Baskin dance or taught you how to create a perfect smoky eye in less than five minutes. And it is those things – a platform for short videos ranging from tutorials to those ever-popular “Challenges” – but it is also a potential marketing tool for your small business.
Source: https://www.zenbusiness.com/blog/tiktok-small-business-guide/