Amazon is not just the biggest shop in the world – it is also one of the most important consumer portals online. More than half of all shoppers visit Amazon before they look anywhere else for their products, with 206 million consumers walking through Amazon’s virtual door every month. What does this mean for small businesses? Well, a lot of things. But in particular: if you want your product or service to be seen, it pays to have it on view at Amazon. The good news is, you don’t actually have to sell through Amazon to achieve this visibility.
Source: https://businessfinancing.co.uk/small-business-amazon-advertising/
