Artificial Intelligence (AI) has been significant in the advancement of digital marketing, including email marketing. Its core aspects – big data and machine learning – have been essential in the spread of AI for email marketing. Paired with other technologies like business intelligence and cognitive computing, your emails can have a greater chance of engaging clients and prospects.
Incorporating AI can also help you drive higher conversion rates and sales, although it’s worth mentioning that email marketing in the US already has a high ROI median at 122%—that’s four times higher than social media, direct mail, and paid search, according to the Direct Marketing Association and Demand Metric.
Another thing to keep in mind—AI won’t do everything for you. Marketing still needs marketers, and no amount of technology can replace human creativity and critical thinking. It cannot make decisions or foresee your buyers’ emotional responses. AI, however, will make your work more efficient, and here are some of the ways that it’s been helping email marketing.
Source: https://connextdigital.com/blog/how-artificial-intelligence-is-reshaping-email-marketing/
