As more and more brands join Instagram and the feed becomes more competitive, it can be harder for a small business to stand out. But Instagram ads have become an enticing avenue for businesses looking to increase engagement (and profits, too).
With nearly three-quarters of Instagram’s 800 million active users claiming to have a made a purchase under the influence of the photo-sharing site, you don’t need to be a master entrepreneur to see the opportunity. You might want to up your Instagram game, though, if you want to make the most of Instagram’s advertising tools.
Source: https://www.headwaycapital.com/blog/small-business-guide-advertising-instagram/
