When a woodworking and carpentry shop opened in Denmark in 1895, nobody could have predicted it would lead to a world-conquering plastic toy with theme parks and movie franchises to its name. But the company that became LEGO almost collapsed a few times before it made its first brick
The Great Depression hit the business so hard that Ole Kirk Christiansen began producing wooden toys to make ends meet. The first iconic plastic brick didn’t come until 17 years later, but it catapulted LEGO to another level, and by 1990, the company was one of the top 10 toy manufacturers in the world. Though the popularity of video games saw LEGO’s market share suffer, a major restructuring process – which led to the sale of LEGOLAND parks – helped turn things around, making LEGO the world’s most valuable toy company.
Source: https://www.headwaycapital.com/blog/how-8-companies-came-back-from-the-brink/
