Most Useful Articles Week Ending 21August

Written by Econintersect

We publish a report each week presenting a list of the articles Google Analytics reports as being the most read. Last week’s report is here. We think that does not necessarily reflect how much “value” readers have obtained from what we publish. So we are offering a second listing that combines the number of readers for each article with the average amount of time spent reading by each.

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Before presenting this new ranking, let us explain our thinking. If one article has 500 page reads with an average time for each of one minute we suggest that another article with 100 page-reads and an average time for each of 5 minutes might have an equivalent “value”: 500 page read minutes (8.3 page-read hours).

This measurement does not attempt to quantify the value readers received. The 500 reading an average of 1 minute each may perceive much more personal value for their individual minutes than do the 100 who each spent 5 minutes. What this measurement of ‘page read minutes’ directly measures is the effective reader engagement by each article. Rather than “value” we might better say “engagement” or “used”.

After some consideration, we have elected to try the term “usefulness” and selected the term “useful” for the title of the list.

The Most Useful Articles Week Ending 21 August

Below is the spreadsheet ranking table for titles with authors with the final column being the number of page-read-hours for that article. If you click on a link to view an article, hit ‘back arrow‘ to return to this page.

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