Written by Econintersect
We publish a report each week presenting a list of the articles Google Analytics reports as being the most read. Last week’s report is here. We think that does not necessarily reflect how much “value” readers have obtained from what we publish. So we are offering a second listing which combines the number of readers for each article with the average amount of time spent reading by each.
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Before presenting this new ranking, let us explain our thinking. If one article has 500 page reads with an average time for each of one minute we suggest that another article with 100 page reads and an average time for each of 5 minutes might have an equivalent “value”: 500 page read minutes.
This measurement does not attempt to quantify the value readers received. The 500 reading an average of 1 minute each may perceive much more personal value for their individual minutes than do the 100 who each spent 5 minutes. What this measurement of ‘page read minutes’ directly measures is the effective reader engagement by each article. Rather than “value” we might better say “engagement” or “used”.
After some consideration we have elected to try the term “usefulness” and selected the term “useful” for the title of the list.
The Most Useful Articles Week Ending 14 March
The number following each article is the number of ‘page read hours’ for that article.
Deflation And The Pandemic (39.6)
Adam Smith vs. Karl Marx (16.6)
LIVE: Current Weather And Forecasts Up To 7 Days – Sunday March 8, 2020 (12.8)
LIVE: Current Weather And Forecasts Up To 7 Days – Wednesday March 11, 2020 (12.7)
Documentary Of The Week: Irving Fisher’s Theory Of Debt Deflation (10.7)
1.8 Billion Pixels! Amazing New Mars Panorama From Curiosity (8.4)
The Fed’s New $1.5 Trillion In Repos Is The Wrong Medicine (5.0)
LIVE: Current Weather And Forecasts Up To 7 Days – Tuesday March 10, 2020 (4.9)
How Big Will The Coronavirus Epidemic Be? An Epidemiologist Updates His Concerns (4.3)
LIVE: Current Weather And Forecasts Up To 7 Days – Monday March 9, 2020 (4.2)
The above list penalizes articles which are quickly read and include videos that are watched on YouTube. The introduction and link to YouTube may take 30 seconds or less and then our reader may stay 5, 10, 20 minutes or longer with the video – this measurement gives no credit for that video time.
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