Written by Econintersect
We publish a report each week presenting a list of the articles Google Analytics reports as being the most read. We think that does not necessarily reflect how much “value” readers have obtained from what we publish. So we are offering a second listing which combines the number of readers for each article with the average amount of time spent reading by each.
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Before presenting this new ranking, let us explain our thinking. If one article has 500 page reads with an average time for each of one minute we suggest that another article with 100 page reads and an average time for each of 5 minutes might have an equivalent “value”: 500 page read minutes.
This measurement does not attempt to quantify the value readers received. The 500 reading an average of 1 minute each may perceive much more personal value for their individual minutes than do the 100 who each spent 5 minutes. What this measurement of ‘page read minutes’ directly measures is the effective reader engagement by each article. Rather than “value” we might better say “engagement” or “used”.
After some consideration we have elected to try the term “usefulness” and selected the term “useful” for the title of the list.
The Most Useful Articles Week Ending 08 February
The number following each article is the number of ‘page read hours’ for that article.
- Are We There Yet? (60.5)
- Trump: Impeached but Acquitted! (41.5)
- Infographic Of The Day: 50 Cognitive Biases In The Modern World (16.2)
- What We Read Today 03 February 2020 (13.2)
- NOAA Updates The Outlook For February, 2020 -Temperature Forecast Questionable (12.8)
- LIVE: Current Weather And Forecasts Up To 7 Days – Wednesday 05 February 2020 (9.0)
- Global Economy Stabilizing, But … (8.9)
- Australian Bushfires – A Reminder That Everything Is Connected (7.7)
- February 2020 Economic Forecast Index Slightly Improved But Remains In Contraction (7.5)
- What We Read Today 05 February 2020 (5.9)
- Ancient Greece vs. Ancient China (4.8)
- GDP Number Hides Serious Economic Weakness (4.6)
- February 7, 2020 Weather Impacts On Economic Activity – Almost No Drought (4.5)
- LIVE: Current Weather And Forecasts Up To 7 Days – Tuesday 04 February 2020 (4.5)
- LIVE ALL WEEK: Weather 27 January 2020 Through 2 February 2020 (4.5)
- LIVE: Current Weather And Forecasts Up To 7 Days – Thursday 06 February 2020 (4.4)
- Coronavirus Highlights Poverty Of Asia’s Governance (4.2)
- Adam Smith vs. Karl Marx (4.2)
Obviously the above list penalizes articles which are quickly read and include videos that are watched on YouTube. The introduction and link to YouTube may take 30 seconds or less and then our reader may stay 5, 10, 20 minutes or longer with the video – this measuremnt gives no credit for that video time.
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