from Statista.com
— this post authored by Felix Richter
While most people know Amazon for its namesake e-commerce platform, the world’s most popular online retailer has expanded its business considerably over the past few years.
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According to the company’s latest earnings report, first-party e-commerce sales accounted for just 51 percent of Amazon’s revenue in the third quarter, down from 60 percent a year earlier.
The following chart breaks down Amazon’s surprisingly diverse revenue base, illustrating how far the company has come since starting as an online bookstore in the 1990s.
You will find more infographics at Statista.
