from Statista.com
— this post authored by Dyfed Loesche
In 2017, worldwide digital ad spend finally beat TV.
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Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.
You will find more statistics at Statista.