by Felix Richter, Statista.com
— this post authored by Claire Fastner
FIFA president, Gianni Infantino, announced that the World Cup 2026 will be expanded from 32 competing nations to 48.
FIFA projects that increasing the tournament to 48 countries would result in an additional 1 billion U.S. dollar income, and 640 million U.S. dollar profit from television rights and sponsorship.
Ahead of the change, Joachim Löw, coach of the German national team warned:
“FIFA and UEFA are responsible, they need a sense of proportion and have to find the right balance between commercial interests and a sporting perspective.”
Data published by Forbes, shows that the FIFA World Cup has increased in brand value to 229 million U.S. dollars in 2015. The brand value indicates the potential revenue from media, sponsorship, tickets and licensed merchandise per event day.
This chart illustrates the growth in brand value of the FIFA World Cup (from 2012 – 2016).
You will find more statistics at Statista.
