by Felix Richter, Statista.com
Later today, Apple will unveil the new iPhone and set in motion another round of what could be described as the iPhone cycle.
Over the past few years, iPhone sales have followed a similar pattern across several markets, as our chart based on Kantar Worldpanel data nicely illustrates.
Every year, the September iPhone release is followed by a spike in Apple’s smartphone market share as people rush to get their hands on the newest device. After a few months, when the holiday season is over, the hype tends to die down and Apple’s share of smartphone sales starts to decline. iPhone sales typically bottom out in August, shortly before the new model is unveiled and the cycle starts again.
This chart shows how Apple’s share of smartphone sales in the United States and major European markets fluctuates through the year.
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