by Felix Richter, Statista.com
With all the talk about new digital media platforms, it’s easy to forget how powerful traditional platforms such as Radio and TV still are.
Radio in particular rarely gets credited for what it still is: a true mass medium. According to Nielsen’s latest Total Audience Report, Radio even trumps TV in terms of its weekly reach.
In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. Television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably.
While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015, which is more time than they spent on all other platforms combined.
This chart shows the weekly reach of media platforms in the United States.
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