from Felix Richter, Statista.com
by Niall McCarthy
According to the latest edition of Millward Brown’s annual Brandz report, Apple has surpassed Google to reclaim the throne and become the most valuable brand once again.
Driven by the success of the iPhone 6 and 6 Plus, Apple’s brand value soared 67 percent to $247 billion, eclipsing the value of last year’s leading brand Google by more than $70 billion.
See the chart below for a full breakdown of the Top 10 brands in 2015.
This chart shows the results of Millward Optimor’s 2015 ranking of the world’s most valuable brands.
You will find more statistics at Statista
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