Less than two years ago, in May 2012, Facebook warned its potential investors that the shift to mobile usage could negatively affect the company’s ad business.
Back then Facebook showed a limited number of “sponsored stories” to its mobile users, but advertisers weren’t able to buy ad space specifically targeted to a mobile audience. That opportunity was introduced in June 2012 and ever since than, Facebook’s mobile ad business has evolved to become the company’s primary growth driver.
In the fourth quarter of 2013, mobile ads generated $1.2 billion in revenue, accounting for 53 percent of Facebook’s ad revenue and 48 percent of the company’s total revenue. Even more impressively, mobile ads accounted for more than 90 percent of Facebook’s revenue growth compared to last year’s holiday quarter. Growing a multi-billion dollar ad business out of thin air in less than two years is a pretty impressive achievement, one that Facebook’s shareholders will surely appreciate.
You will find more statistics at Statista