When Apple releases its results for the holiday quarter later today, analysts, investors and the media will be particularly interested in one number: the number of iPhones Apple sold.
Less than seven years after Steve Jobs introduced the original iPhone, the latter accounts for more than 50 percent of Apple’s revenue. And while Apple would never have become the world’s most valuable company without the iPhone, some argue that Apple’s dependence on its popular smartphone is becoming a problem.
As a result of the increasingly saturated high end smartphone market, Apple’s growth has slowed down significantly over the past few quarters. Moreover, Apple apparently underestimated the demand for large-screen smartphones and is now forced to play catch up with its competitors in a market that it used to dominate at will.
For Apple to continue to grow at the levels its investors got used to over the past few years, the company needs to diversify its line up, be it with more (larger) iPhone models or with new product categories. That’s why investors are so eager to find out what’s going on in Cupertino and that’s why analysts jump on any rumour surrounding an Apple TV, an iWatch or any other new product Apple may or may not come up with.
You will find more statistics at Statista