Correction (25 August 2013, 2:44 am New York time): Marissa Mayer was originally given an incorrect first name.
Econintersect: For the first time in more than two years Yahoo! has edged Google for the most unique visitors for a single month. In July 2013 Yahoo! recorded 196.6 million visitors, just ahead of 196.2 for Google. However, there are missing pieces of data which could overcome the 400,000 lead, or could increase it. Yahoo! CEO Marissa Mayer left Google more than a year ago to assume her present position.
Among the numbers not included for Yahoo! are visits to Tumblr which Yahoo! acquired on 20 June 2013. According to Wikipedia over 130.5 million blogs are hosted by Tumblr, so the potential for significant additional unique visitors exist.
Neither company included search or mobile traffic in their reports and Google is stronger in those areas than Yahoo! The net advantage for Google in these areas may or may not be sufficient to overcome the added unique visitors from Tumblr.
The data reported by comScore shows that Tumblr had 38.4 million unique visitors in July. The number of those not already on the Yahoo! list has yet to be determined.
comScore reported the top 50 U.S. internet properties for July. Global Economic Intersection did not make the list which is shown below:
Click on table for larger image.
Sources:
- Yahoo tops Google in U.S. Web traffic in July (Jon Swartz, USA Today, 22 August 2013)
- Tumblr (Wikipedia)
- comScore Media Metrix Ranks Top 50 U.S. Web Properties for July 2013 (Press Release, 21 August 2013)
