by Felix Richter, Statista.com
After a decade of almost unfathomable profit growth, Apple’s incredible run came to an end this year. For the first time since 2001, Apple reported negative profit growth, as the company’s net income dropped from $41.7 billion in fiscal 2012 to $37.0 billion in 2013.
Record iPhone sales and better-than-expected revenue of $37.47 billion weren’t enough to keep Apple’s profit for the fiscal year from slipping for the first time in more than a decade. The company’s net income for the twelve months ending on September 28 dropped 11 percent to $37.04 billion.
While that is still an astonishingly good result, it shows that there is a natural ceiling to what a company can achieve. Apple’s margins have recently declined as a consequence of higher production and marketing costs on the one hand and increasingly strong competition from companies such as Samsung on the other hand. Moreover, the company’s revenue growth has come down to an earthly level, as smartphone and tablet markets are becoming more saturated and Apple enthusiasts are kept waiting for a new revolutionary product.
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