According to Statista's featured infographic in the Independent, Android rules the smartphone market in the United Kingdom with a share of almost 60 percent, far ahead of Apple's 27 percent.
The expensive iPhone 6 will have a difficult task in a market flooded with low-cost Android handsets. Windows has a 10 percent slice of the market while BlackBerry is struggling with just over one percent.
This chart shows the smartphone market share in the UK by operating system.
You will find more statistics at Statista