The Red Wine Challenge – But It’s Bota Box Again!

by Elliott Morss, Morss Global Finance Introduction The Lenox Wine Club just had its 9th wine tasting dinner. It was special – a challenge dinner! As I detailed in an earlier piece, a leading restaurateur/caterer in my home town was quite skeptical of how well box wines have been doing in our tastings (5 first …

The German Wine Tasting – Millman Objects

In a recent posting, I reported on the results of the German wine tasting of the Lenox Wine Club. The article was later picked up by Global Economic Intersection. Robert Millman who manages Executive Wine Seminars offered the following comment:

Box Wine Bias: A Case Study

by Elliott Morss, Morss Global Finance Introduction Many people look down their noses at box wines. No reason. Many box wines are quite good. For an example of box wine bias, I recently suggested to a restaurateur that he include box wines as inexpensive house wines on his list. My proposal: As you know, the …

The Judgment of Lenox – Box Wines Taste Best

Written by Elliott Morss, Morss Global Finance Introduction In recent wine postings, I have reviewed the findings of blind wine tastings back to the 1973 “Judgment of Paris”. In Paris, Californian wines did “as well as” French wines for the first time. Since then, Robin Goldstein and others analyzed data from 6,000 blind tastings[1]. I …

Judgments of Paris, Princeton, and Lenox, Part 5

Written by Elliott Morss, Morss Global Finance Introduction As I have written, it was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. I say “sort of” because Orley Ashenfelter and Richard E. Quandt found that while Californian wines got the highest ranking in both red and white categories, judges …