by Elliott Morss, Morss Global Finance Introduction Many people look down their noses at box wines. No reason. Many box wines are quite good. For an example of box wine bias, I recently suggested to a restaurateur that he include box wines as inexpensive house wines on his list. My proposal: As you know, the …
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Judgments of Paris, Princeton, and Lenox, Part 4
by Elliott Morss, Morss Global Finance Introduction As indicated earlier, it was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. I say “sort of” because Orley Ashenfelter and Richard E. Quandt found that while Californian wines got the highest ranking in both red and white categories, judges found very …
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