Box Wine Bias: A Case Study

by Elliott Morss, Morss Global Finance Introduction Many people look down their noses at box wines. No reason. Many box wines are quite good. For an example of box wine bias, I recently suggested to a restaurateur that he include box wines as inexpensive house wines on his list. My proposal: As you know, the …

Judgments of Paris, Princeton, and Lenox, Part 4

by Elliott Morss, Morss Global Finance Introduction As indicated earlier, it was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. I say “sort of” because Orley Ashenfelter and Richard E. Quandt found that while Californian wines got the highest ranking in both red and white categories, judges found very …