The fact is that 68% of customers leave because they feel brands do not care about them, and the cost of these lost customers can add up fast. It’s estimated that acquiring new customers is 500% more expensive than keeping old ones. One way of looking at customer loyalty is to think about the underlying behavioral psychology.
Today’s infographic is from West, and it outlines some of psychological principles surrounding customer loyalty, and how they can be applied to help retain existing customers.
Source: http://www.visualcapitalist.com/customer-loyalty-science/
