Marketing has changed since the introduction of smartphones and social media platforms. IBM publicly released the first smartphone (IBM Simon Personal Communicator) in 1994; as of today, 20-30% of web traffic comes from mobile phones.
Further, YouTube, Twitter and Facebook have all seen a prominent rise in usage, and as such, marketers have shifted from printed media to content creation for use with these platforms.
Prior to 2012, Google’s keywords and other search parameters were public knowledge, which made a marketer’s job easier in regards to reaching their target audience. However, since 2012, Google has since made this information private, which put pressure on marketers to research trends in a different way.
As for today, other applications such as Vine and Instagram have risen in prominence, and have become huge platforms for content sharing. Marketers have recognized this trend, and have shifted their attention to short-form videos, which are 4 times more likely to get shared than any other video.
Future predictions on the future of marketing are provided, as well.
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