from Statista.com
— this post authored by Niall McCarthy
Apple is has held its biggest event of the year and unveiled one of its most important products ever: the iPhone X. It appears that the new handset is the biggest upgrade since the original iPhone’s launch 10 years ago. The most notable change involves a completely new all-screen design and the elimination of the home-button on the front.
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iPhones have always been expensive, proving vitally important to Apple and accounting for the lion’s share of the company’s revenue. Still, the iPhone X comes with a hefty $1,000 price tag, making it the most expensive iPhone ever. iPhone revenue as a percentage of Apple’s total revenue reached its peak in 2015 at 69 percent before falling to 55 percent in the third quarter of this year. It will be interesting to see how the steep price of the new device influences Apple’s revenue stream in the months ahead.
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