by Felix Richter, Statista.com
— this post authored by Dyfed Loesche
Twitter matters to different media outlets in different ways.
For news sites it can be a formidable tool to spread breaking news and backgrounders. Rather unsurprisingly, different tweeting strategies yield different results. “There is no ‘secret sauce’ for digital publishers looking to improve their success on Twitter“, a report by parse.ly concludes.
Effects of differing Twitter strategies for news content
You will find more statistics at Statista.
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