It’s been almost six years since Apple opened the App Store in July 2008. Since then, a lot has changed.
Smartphone users have hundreds of thousands of apps to choose from and spend the majority of they’re online time within apps. But how many apps do consumers actually use? According to a recent Nielsen report (via Techcrunch), the answer is roughly two dozens.
In the fourth quarter of 2013, iPhone and Android smartphone users in the U.S. used an average of 26.8 apps per month, spending a little over 30 hours in them. Interestingly, the number of apps in use is growing slower than the amount of time spent with apps. While the number of apps used increased 15% compared to Q4 2011, the amount of time spent within apps grew by roughly 65%. It seems like there’s a natural limit to how many apps people utilize, or, to put it differently: there’s an app for every need, but there’s no need for every app.
This chart shows how many apps U.S. smartphone owners use per month and how much time they spend with apps.
You will find more statistics at Statista