Ever since the original iPhone was introduced in 2007, Apple has been growing at a breathtaking pace.
Most recently though Apple’s remarkable run has come to an end. Due in part to a lack of new products and in part to the company’s slightly unhealthy dependence on the iPhone, Apple is no longer able to maintain the level of growth its investors have gotten used to.
The company reported net sales of $57.6 billion for the holiday quarter and posted a net profit of $13 billion. iPhone sales fell short of expectations though, as the supposedly ‘cheap’ iPhone 5C apparently failed to hit a nerve with consumers. Analysts and investors, who had hoped that the new iPhone models would add momentum to Apple’s smartphone business, were disappointed and Apple’s shares are currently down 8 percent.
To really reignite its growth motor, Apple will probably need to release entirely new products, be it the long-rumoured Apple television or the equally infamous iWatch.
You will find more statistics at Statista