Tag Archives: wine

Judgments of Paris, Princeton, and Lenox, Part 5

Written by Elliott Morss, Morss Global Finance Introduction As I have written, it was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. I say “sort of” because Orley Ashenfelter and Richard E. Quandt found … Continue reading

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Judgments of Paris, Princeton, and Lenox, Part 4

by Elliott Morss, Morss Global Finance Introduction As indicated earlier, it was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. I say “sort of” because Orley Ashenfelter and Richard E. Quandt found that while … Continue reading

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Judgments of Paris, Princeton, and Lenox, Part 3

by Elliott Morss, Morss Global Finance Part 1 and Part 2. Introduction It was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. That tasting was memorialized in George Taber’s great book Judgment of Paris. … Continue reading

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Judgments of Paris, Princeton, and Lenox, Part 2

Written by Elliott Morss, Morss Global Finance Introduction It was striking in 1976 when Californian wines “sort of” beat French wines in Paris tastings. That tasting was memorialized in George Taber’s great book Judgment of Paris. I say “sort of” … Continue reading

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The Declining Significance of Wine Tastings

by Elliott Morss, Morss Global Finance Introduction The Judgment of Paris in 1976, chronicled in George Taber’s book, was the first in a series of widely reported blind tastings. Below, I summarize the findings from those tastings (and my own … Continue reading

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The Real Significance for Judgment of Princeton

by Elliott Morss Introduction Anyone seriously interested in wine should attend The American Association of Wine Economists’ annual meetings. The analytical work on all aspects of wine tops anything done elsewhere. This year, the annual meeting was held in Princeton. … Continue reading

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The Future of the Global Wine Industry

by Elliott Morss Introduction Over the last 30 years, dramatic changes in the wine industry have occured. From being almost completely domiciled in four European countries (France, Italy, Spain, and Germany), it has spread worldwide to include the US, Australia, … Continue reading

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Global Wine Market: How Europe Competes

There is a sense that European wines, while good, are expensive. In actual fact, European wines compete price-wise with Southern Hemisphere wines. The following table provides data on wines priced $15 or lower that scored 89 or more by Wine Spectator tasters (my experience is that a Wine Spectator 89 rating denotes a good wine). 64% of the reds and 38% of the whites with scores of 89 or better were from Europe. That means there are plenty of good, reasonably priced European wines available. Continue reading

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Global Economics of Wine Revisited: Hello China!

The global recession clearly had an impact on the global demand for wine. But that is mostly behind us, and world demand, driven by emerging market countries, is growing. Fastest growth is occurring on China and Russia. Continue reading

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China: Growing Wine “Vanity” Market for Bordeaux

Wine markets dipped in 2009 but are now making a recovery, led by countries with growing middle classes that have escaped the recession. One of the bigger trends is growing “vanity” market for Bordeaux in China and Hong Kong. Continue reading

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US Wine Regions: Marketing and Value – Which Is Best?

Napa’s greater marketing efforts do not appear to be commanding higher prices, except for Carbernet Sauvignon. Columbia River Valley wines appear to offer a quality/value advantage for the consumer. Continue reading

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The Economics of Marketing Wines – Does Region Matter?

People choose wines much more by the label than by the taste. Continue reading

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