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Final March 2013 Michigan Consumer Sentiment Improves Bounces Back

by Doug Short, Advisor Perspectives/dshort.com

The University of Michigan Consumer Sentiment final number for March came in at 78.6, a substantial bounce from the March preliminary reading of 71.8. Today’s number is one point above the 77.6 February final. The Briefing.com consensus was for a much lower 72.4. The latest number takes us back to a range about midway between recessionary and non-recessionary consumer sentiment.

See the chart below for a long-term perspective on this widely watched index. I’ve highlighted recessions and included real GDP to help evaluate the correlation between the Michigan Consumer Sentiment Index and the broader economy.


Click to View

To put today’s report into the larger historical context since its beginning in 1978, consumer sentiment is 8% below the average reading (arithmetic mean) and 7% below the geometric mean. The current index level is at the 33rd percentile of the 423 monthly data points in this series.

The Michigan average since its inception is 85.2. During non-recessionary years the average is 87.7. The average during the five recessions is 69.3. So the latest sentiment number puts us 9.3 points above the average recession mindset and 9.1 below the non-recession average — roughly the midpoint between the two.

It’s important to understand that this indicator can be somewhat volatile. For a visual sense of the volatility here is a chart with the monthly data and a three-month moving average.

For the sake of comparison here is a chart of the Conference Board’s Consumer Confidence Index (monthly update here). The Conference Board Index is the more volatile of the two, but the broad pattern and general trends are remarkably similar to the Michigan Index.

Click to View

And finally, the prevailing mood of the Michigan survey is also similar to the mood of small business owners, as captured by the NFIB Business Optimism Index (monthly update here).

Click to View

The trend in sentiment since the Financial Crisis lows has been one of slow improvement. We saw a major drop in sentiment in 2011 followed by a rapid return to the general trend of higher highs. The March preliminary reading was much lower than analysts expected, but the final March number puts us in a more comfortable range, slightly above the previous month and about two points above the average of the past 12 months.

Caveats on the Use of University of Michigan Consumer Sentiment

This survey is quantitatively derived from a fairly complex questionnaire (sample here) via a monthly telephone survey. According to Bloomberg:

This release is frequently released early. It can come out as early as 9:55am EST. The official release time is 10:00. Base year 1966=100. A survey of consumer attitudes concerning both the present situation as well as expectations regarding economic conditions conducted by the University of Michigan. For the preliminary release approximately three hundred consumers are surveyed while five hundred are interviewed for the final figure. The level of consumer sentiment is related to the strength of consumer spending. Please note that this report is released twice per month. The first is a preliminary figure while the second is the final (revised) figure.

This is a survey, a quantification of opinion rather than facts and data. The question – does sentiment lead or truly correlate to any economic activity? Since 1990, there seems to be a loose general correlation to real household income growth.

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