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Recipe delivery startup began with the mission of making cooking easy and fun. Fast forward three years and the company is delivering 2 million meal kits a month, has opened a fulfilment center in New Jersey and launched a online e commerce store. Blue Apron is now on the brink of raising over $100M in capital from Fidelity that would value the company at $2 billion. The deal would launch the subscription meal service into the ranks of start up's like Warby Parker, Snapchat and AirBnB.



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