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posted on 24 March 2017

Snap's Pre-IPO Revenue Per User In Context

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-- this post authored by Martin Armstrong with added discussion by GEI

When it comes to the key metric of average revenue per user (ARPU), Snap still has some way to go.

Having posted large losses on equally large revenue in 2016, the recently gone public social media firm is yet to prove it can sustain significant user growth and convert it into all-important profit. Like Facebook, Snap is very much reliant on ad revenue generated from its users and in Q4 2016, global ARPU was $1.05. For context, Facebook was pulling in $1.21 (13% more) in the three months leading up to its IPO and now boasts a global average of $4.83. With user growth slowing, Snap may need to rely on an equally impressive increase in ARPU if it is to survive.

This chart shows global average revenue per user in the eight quarters leading up to the IPO of Facebook (NSDAQ:FB) and Snap (NASDAQ:SNAP).

Infographic: Snap's pre-IPO Revenue Per User In Context | Statista You will find more statistics at Statista.

Econintersect note: The stock has continued to hold on well above the $17 IPO offer. After dropping slightly beloe $20 a week ago the stock closed today (24 March) almost 34% above the IPO offer. This is much better than Facebook did in its first three weeks. See below.


Facebook fell below it's IPO offer price and stayed there for several months, sometimes more than 25% below IPO offer. The following table is from Wikipedia:

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