econintersect.com
       
  

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.



posted on 08 March 2017

Snapchat Beats Expectations With Its IPO But Big Challenges Lie Ahead

from The Conversation

-- this post authored by Sonia Falconieri, City, University of London

After weeks of speculation, Snap Inc, the owner of messaging app Snapchat, has gone public. Its shares were initially priced at US$17, with stocks jumping 44% to US$24.48 on the first day of trading. It brings the value of the business to US$28 billion, making it the biggest technology IPO since Alibaba made its debut in 2014 and reflects huge demand, considering the initial offering of shares was expected to be between US$14-16.

Many doubted that Snap Inc would achieve such a result. Its popularity is a given, but its ability to generate revenue is highly questionable (it is yet to turn a profit). Plus, we have become accustomed to the hype surrounding these “hot" tech IPOs and the question remains whether the valuation that investment banks come up with for these companies actually makes sense given their fundamentals - or lack of them. The valuation of high growth companies is intrinsically difficult and they are highly risky investments by their very nature.

Lessons from Facebook and Twitter

The premises of Facebook and Twitter’s IPOs were very similar to Snap’s, but have had two very different outcomes. They offer two different pictures of the direction Snap could take.

Facebook’s IPO in May 2012 was considered by many to be a failure because the stock price nearly plunged below the offer price of US$38 at the opening of trading. Typically, there is a jump in the price above the initial offer price when trading in the secondary market starts - a phenomenon that is known as underpricing and that is commonly (and mistakenly) interpreted as a sign of the success of an IPO.

In the case of Facebook, there was virtually no underpricing, however. In fact, the underwriters had to stop the price of the stock from falling below the IPO price by buying back shares.

Facebook’s share price went on to struggle for over a year, before rising above its IPO price. Now, though, they are trading at about US$136 a share (259% above the IPO price) and the company has actually been able to generate profits.

Twitter, meanwhile, has had a totally different story. When it went public in November 2014, like Facebook, it was also priced at the top of the initial price range (which was US$26) and on the first day of trading the stock closed at US$44.90. This 73% increase was acclaimed as a big success after the disappointing performance of Facebook a year before.

Three years on, however, and Twitter is currently trading at around US$15. That’s a 42% decline from its IPO price and the company has consistently generated losses since.

Snapchat’s future

So where is Snapchat’s IPO likely to stand between its two forbears? In the short run, the rise in Snap’s shares on the first day or trading will have made a lot of people rich. That’s the “flippers" - investors who buy at the offer price and sell at the market price immediately after.

In the long run, however, it is likely to be a different story. On average, newly-floated companies are known to underperform when compared to their peers in the three to five years that follow the IPO. This means that an investor who buys shares in Snap now is likely to lose money on it in the long term.

Will the company’s strategy be successful and ultimately be able to turn losses into profits? Snapchat operates in a relatively niche fast-paced market and competition is fierce. When Instagram brought out a feature that almost replicates Snapchat, Instagram Stories, last summer, it had an immediate effect on Snapchat’s customer base, which saw an 82% decline in growth. Nonetheless, its average daily users are still at 158m, compared to 1.23 billion for Facebook and less than 140m for Twitter.

Shareholders seem to have signalled that they believe Snapchat will ultimately prevail - to the point that they clamoured to buy the company’s initial offering of shares, in spite of a significant concern. In an unprecedented decision for a US IPO - something Snap acknowledged in its prospectus - shares bought in the offering will not carry voting rights over the company’s decision making. Instead, the company’s decisions will be controlled by its two co-founders, Evan Spiegel and Bobby Murphy, who together control about 89% of the voting power.

They will need to put on a good show - it’s not just Facebook that they need to beat, but the rival start-ups that are constantly jockeying for attention on the tech scene.

Sonia Falconieri, Reader in Finance, City, University of London

This article was originally published on The Conversation. Read the original article.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical Investing Post Listing










Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.




Econintersect Investing








search_box
Print this page or create a PDF file of this page
Print Friendly and PDF


The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.







Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government





























 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2017 Econintersect LLC - all rights reserved