econintersect .com

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.

posted on 21 November 2016

The Vine Exodus

by Felix Richter,

When Twitter announced its third quarter results a couple of weeks ago, the biggest news of the day wasn’t to be found in their earnings report.

It was what Twitter had to say besides the usual numbers that caught people’s attention: Not only did the company confirm another round of layoffs that will see its staff reduced by roughly 9 percent, but it also announced that Vine, the video-sharing app Twitter had acquired in 2012 and launched in early 2013, will be shut down in the coming months. Both measures are part of a restructuring process that is aimed to allow Twitter to “fully fund our highest priorities, while eliminating investment in non-core areas and driving greater efficiency", and ultimately improve profitability.

Even though things have gotten quiet around Vine in recent months, the announcement to can it altogether came as a surprise. After its launch in 2013, the service that lets its users create and share 6-second looped videos, had quickly gained popularity among young creatives. Not unlike its parent company Twitter, Vine had failed to become a mainstream hit though, and ultimately the competition from the likes of Instagram and Snapchat proved too strong.

As our chart illustrates, we could have seen the end of Vine coming for a while. According to an analysis by Markerly published earlier this year, even Vine’s most popular users, those with more than 10,000 followers, had started turning their back on the service prior to this year. Less than half of Vine’s most influential users posted a video in 2016. The majority of influencers, celebrities and brands had already moved on to the next big thing - a clear sign of a platform’s imminent decline.

This chart provides a breakdown of the top 1% Vine users (10,000+ followers) by activity status in 2016.

Infographic: The Vine Exodus | Statista

You will find more statistics at Statista.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical Investing Post Listing

Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.

Econintersect Investing

Print this page or create a PDF file of this page
Print Friendly and PDF

The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.

Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Middle East / Africa
USA Government

 navigate econintersect .com


Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2018 Econintersect LLC - all rights reserved