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posted on 30 May 2017

Infographic Of The Day: Measuring Perceptions Of Uncertainty

What is the difference between an event that is probable and one that is highly likely?

The two terms seem mostly interchangeable, but each individual’s interpretation is actually highly subjective. That means that when stakes are high, such as for the intelligence community or for high-ranking government officials, a slight misinterpretation in the meaning of these phrases could be a matter of life and death.

Sherman Kent and the CIA

Sherman Kent, often described as the “father of intelligence analysis”, was a CIA analyst that recognized the problem of using imprecise statements of uncertainty. Particularly, Kent was jolted by how policymakers interpreted the phrase “serious possibility” in a national estimate about the odds of a Soviet attack on Yugoslavia in 1951. After asking around, he found that some thought this meant a 20% chance of attack, while others ascribed an 80% chance to the phrase. Most people were somewhere in the middle.

Inspired by Kent’s work, a later study asked 23 NATO officers to assign actual numbers to terms like “probably”, “almost certain”, “little chance”, “unlikely”, and other words of estimated probability.

The results were fascinating:

[click here to enlarge infographic]

Source: http://www.visualcapitalist.com/measuring-perceptions-of-uncertainty/

Click here for Historical Infographic Post Listing



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