Snapchat has unexpectedly become a giant among social media platforms.
Currently worth $16 billion, Snapchat has (almost) rid itself of its reputation of being a place to take NSFW pictures that quickly disappear. With the addition of face filters, geotags, and many other customizable features, Snapchat has become a very useable tool for huge brands to use in order to put a personal touch when interacting with their followers. Countless brands- including Taco Bell, Acura, GrubHub, Burberry and more- have used Snapchat as a way to offer coupons and giveaways, give behind-the-scenes access to followers, allow sneak peeks at new products and other inventive ways to engage customers unlike ever before!
Now, more and more, businesses are regarding Snapchat as not only a viable, but a great tool for marketing. Along with the flexibility of its use, Snapchat also gains brands access to the coveted Millennial customer base. With 100 million active daily users (the bulk of which are Millennials), Snapchat is truly the silver bullet for businesses to interact with Millennials. Learn how to use Snapchat to offer highly personalized and unique interactions with a new customer base for your business!
>>>>> Scroll down to view and make comments <<<<<<
Econintersect wants your comments,
data and opinion on the articles posted. As the internet is a
"war zone" of trolls, hackers and spammers - Econintersect must balance its
defences against ease of commenting. We have joined with Livefyre
to manage our comment streams.
To comment, using Livefyre just click the "Sign In" button at the top-left corner of
the comment box below. You can create a commenting account using your
favorite social network such as Twitter, Facebook, Google+, LinkedIn or
Open ID - or open a Livefyre account using your email address.
You can also comment using Facebook directly using he comment block below.
Print this page or create a PDF file of this page
The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.
Take a look at what is going on inside of Econintersect.com