econintersect .com
       
  

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.



posted on 03 February 2018

Movie Theater Subscriptions

from Statista.com

-- this post authored by Felix Richter

Just weeks after having surpassed the million subscriber mark, the U.S. movie theater subscription service MoviePass announced another milestone last week.


Please share this article - Go to very top of page, right hand side, for social media buttons.


The latest announcement comes on the heels of an impressive five months, which saw MoviePass’ subscriber base skyrocket from just 20,000 paying customers in August 2017 to more than a million in December. The reason for this steep ascent is rather simple: MoviePass slashed the price of its movie flatrate from nearly $50 to $9.95 after selling a majority stake to the data company Helios and Matheson Analytics (HMNY) in August.

But how does MoviePass’ business model even work? Considering that just one movie ticket costs nearly as much as its monthly subscription fee, the company appears to be setting itself up to lose a lot of money. That’s where its new majority owner comes into play.

After all HMNY is a big data company. According to a Bloomberg article published after the takeover in August, the goal is not to earn money selling subscriptions, but to build a large customer base in order to collect data on viewing behavior. “It’s no different than Facebook or Google," HMNY CEO Ted Farnsworth said. “The more we understand our fans, the more we can target them."

Infographic: Is MoviePass Ringing in a New Era for Movie Theaters? | Statista You will find more statistics at Statista.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical News Post Listing










Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.




Econintersect Contributors








search_box
Print this page or create a PDF file of this page
Print Friendly and PDF


The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.







Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government




























 navigate econintersect .com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2018 Econintersect LLC - all rights reserved