econintersect.com
       
  

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.



posted on 27 October 2017

Where Ad Fraud Is Rife

from Statista.com

-- this post authored by Martin Armstrong

With the world moving more and more online, the increase in advertising on websites was inevitable.


Please share this article - Go to very top of page, right hand side, for social media buttons.


As the advertising industry moves huge budgets from more traditional platforms such as television, the potential audience may have grown, but so too has the risk of fraud. Forrester figures suggest that at least $7.4 billion were spent on fraudulent or unviewable display ad inventory in 2016.

Ad fraud is committed in a number of ways, but some of the most common methods are the use of hitbots - automated programs which click on ads, costing the advertiser money, but without ever leading to a sale - and 'ad stacking' where an ad spot is sold multiple times on one website and the ads are placed on top of each other. The advertisers see that impressions are being generated but website users are only seeing the ad on top of the stack.

According to estimates by Pixalate as reported by Digiday UK, the share of desktop ad impressions which are fraudulent can be up to at least 80 percent - in Japan, for example. In the U.S. the share is approximately 37 percent.

Infographic: Where Ad Fraud is Rife | Statista You will find more statistics at Statista.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical News Post Listing










Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.




Econintersect Contributors








search_box
Print this page or create a PDF file of this page
Print Friendly and PDF


The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.







Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government





























 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2017 Econintersect LLC - all rights reserved