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posted on 24 June 2017

Online Grocery Sales Have Yet To Take Off In The U.S.


-- this post authored by Felix Richter

Over the past few years, Amazon has repeatedly stated its ambitions to gain a foothold in the grocery market.

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The introduction of Amazon Fresh, Amazon Pantry and the prototype grocery store Amazon Go has made very clear that the e-commerce giant from Seattle is interested in the field. However, the $13.7 billion acquisition of Whole Foods, announced on a week ago Friday, is by far the clearest statement of intent yet; and it is no surprise that the stock prices of competing grocery store chains in the U.S. tumbled following the deal’s announcement.

As our chart illustrates, e-commerce still plays a very small role in the U.S. market for fast-moving consumer goods (FMCG). According to Kantar Worldpanel, just 1.4 percent of FMCG sales in the United States are generated online. If Amazon manages to efficiently use Whole Foods’ distribution and procurement networks to boost its online grocery offerings, the era of online grocery shopping could be dawning.

This chart shows the Top 10 markets with the highest e-commerce share of FMCG sales.

Infographic: Online Grocery Sales Have Yet to Take Off in the U.S. | Statista You will find more statistics at Statista.

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