econintersect .com

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.

posted on 16 May 2017

Snapchat Is Growing Up


-- this post authored by Felix Richter

Snapchat's rise to fame over the past few years can be attributed almost entirely to its immense popularity among young smartphone users who found in it a new virtual playground after their parents had caught up with them on Facebook.

Please share this article - Go to very top of page, right hand side for social media buttons.

And while anecdotal evidence gathered by the author of these lines suggests that Snapchat is still a big mystery to many people past their 30th birthday, new data from comScore points in a different direction. According to the company’s latest “Cross-Platform Future in Focus" report, the age composition of Snapchat’s audience is quickly shifting towards older users. In December 2016, people aged 35 and older accounted for 46 percent of Snapchat’s adult user base in the United States, up from just 24 percent a year earlier.

While it needs to be noted that comScore’s analysis doesn’t include users below the age of 18, one thing seems clear: silver surfers are no longer avoiding Snapchat at all costs, a trend that could make the platform even more attractive to advertisers but also less appealing to the young internet crowd.

This chart breaks down Snapchat's adult users in the U.S. by age group.

Infographic: Snapchat Is Growing Up | Statista You will find more statistics at Statista.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical News Post Listing

Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.

Econintersect Contributors

Print this page or create a PDF file of this page
Print Friendly and PDF

The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.

Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Middle East / Africa
USA Government

 navigate econintersect .com


Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2018 Econintersect LLC - all rights reserved