posted on 06 February 2017
from Challenger Gray and Christmas
Kraft Heinz’s announcement that all corporate, non-factory workers would get the Monday after Super Bowl off from work and subsequent campaign to make that day a national holiday may be more than just good public relations, according to one workplace authority.
Said Andrew Challenger, vice president of Challenger, Gray & Christmas, Inc.:
If the Super Bowl Monday holiday does not come to fruition, Challenger advises embracing worker excitement over the shared pastime.
Have a Super Bowl Monday party at lunch and let workers use this time to rehash the game together. Employers might consider allowing workers to come in later that Monday.
Indeed, while the numbers are staggering, the loss of productivity will not be measurable across the entire economy and frankly, likely will not be noticed within an individual company, said Challenger, although managers will notice the uptick in chatter.
The bottom line is that the Super Bowl generally has a positive impact on the economy as a whole,and gathering workers together for any reason, especially a huge shared event, is always great for morale.
Super Bowl Productivity by the Numbers
Estimated Super Bowl Viewers: 111.9 million Americans
(Based on 2016 viewership. That was down from 114.4 million in 2015)
Percentage of employed viewers: 59.7% or 67 million
(Based on December employment-to-population ratio as measured by the Bureau of Labor Statistics.)
Average weekly earnings: $891.80
Average weekly earnings for all employees on private, non-farm payrolls in December were down up from $871 in 2015. With Americans working an average of 34.3 hours per week in December, average weekly earnings breaks down to $26 per hour or $4.33 every 10 minutes. (Bureau of Labor Statistics)
In other words, employers lose an average of $4.33 per employee for every 10 minutes of work time wasted discussing the Super Bowl, managing office pools, planning Super Bowl parties, etc.
Nationwide impact: $290.33 million for every 10 minutes of unproductive work time.
($4.33 X 67 million)
Super Bowl Week Impact: $1.742 billion, based on all workers coming in one hour late or wasting one hour on the game the Monday after Super Bowl*.
($290.33 million X 6)
Source: Challenger, Gray & Christmas, Inc.
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