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posted on 12 December 2016

Thanksgiving Weekend E-Commerce Roundup

by Felix Richter, Statista.com

When Americans started celebrating Thanksgiving in the 19th century, it was about cherishing the blessings of the year, particularly the year’s harvest.

These days however, it appears as if many people spend the holiday thinking about what they might need rather than what they already have.

Over the past few years, Thanksgiving weekend has grown to become a huge shopping extravaganza both on- and offline. Retailers try to outdo each other in offering the best Black Friday / Cyber Monday deals and consumers willingly jump at the chance to kick off their holiday shopping and snap up some bargains.

Not surprisingly, this year’s Thanksgiving weekend saw online shopping records shattered once again. According to Adobe Digital Insights, total online sales for the five-day period from Thanksgiving through Cyber Monday amounted to $12.8 billion, with Cyber Monday marking the single biggest online shopping day in history. Black Friday and Cyber Monday were also the first days in history that cracked $1 billion in mobile sales. Interestingly, mobile sales have shifted from tablets to smartphones over the past two years, mirroring a broader trend that saw the popularity of tablets fade in favor of large-screen smartphones.

This chart shows Thanksgiving weekend e-commerce sales in the United States.

Infographic: Thanksgiving Weekend E-Commerce Roundup | Statista

You will find more statistics at Statista.

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