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posted on 01 December 2016

How To Measure Audience Engagement Online

by Felix Richter, Statista.com

-- this post authored by Dyfed Loesche

Despite tonnes of aggregated data, measuring success in the online publishing world isn’t as straight forward as it may seem.

The gold standard is audience engagement. However, this principle isn’t very well defined. As a survey of digital publishing professionals conducted by Parse.ly shows, there are many ways to measure the degree to which audiences engage with content.

For most industry insiders content is valued most when it’s shared a lot, closely followed by the actual amount of time users dwell on a piece. Also, content that attracts a wealth of comments is considered to be very engaging. Only then, do variables pop up that formerly were thought of as the most important digital currency, such as page views and visitors.

This chart was first published by FIPP.

This chart shows what digital publishers think matters most when measuring audience engagement

Infographic: How to Measure Audience Engagement Online? | Statista

You will find more statistics at Statista.

>>>>> Scroll down to view and make comments <<<<<<

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