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posted on 16 July 2016

Why Prime Members Are So Important To Amazon

by Felix Richter,

Amazon is holding its second Prime Day today, offering countless special deals exclusively to its Prime members.

The company premiered the one-day shopping frenzy last year and decided to make it an annual thing after last year's event was a runaway success. Shoppers ordered 34.4 million items during last year's event and, most importantly, the company saw the largest single-day increase in Prime memberships in its history.

According to research published by Consumer Intelligence Research Partners earlier this week, Amazon currently has 63 million Prime members in the United States, up from 44 million a year ago. For the first time, Prime members outnumber the company's regular customers in its home market; a milestone that was reached thanks to Amazon's countless efforts to lure customers into membership.

The reason why Prime members are so important to the e-commerce giant is quite simple: they spend more money on the platform than regular customers. According to CIRP, Prime members spend an average of $1,200 a year on Amazon - non-members spend just $500.

This chart shows the number of Amazon Prime members in the United States.

Infographic: Why Prime Members Are so Important to Amazon | Statista

You will find more statistics at Statista.

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