econintersect.com
       
  

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.



posted on 03 July 2016

The Mobile Ad Spend Gap

by Felix Richter, Statista.com

-- this post authored by Dyfed Loesche

Ad spend should go to where the consumer spends his or her time.

But so far, there seems to be a disconnect. According to figures compiled by KPCB, a lot of ad spend still is invested in legacy media, whereas the time spent by consumers with that media is dropping. The Statista chart shows the proportion of ad spend invested into specific media channels, compared to the time spent with that media by consumers.

The internet as such is already well saturated, as the proportion of ad spend invested almost correlates with time spent on the web, on PCs, laptops or similar devices. However, in the US alone there still seems to be a huge opening in form of a spending opportunity, which is estimated to amount to $22bn specifically for mobile devices.

This chart was published by FIPP.

Percent of time spent by consumers with media & percent of ad spend allocated to media

Infographic: The Mobile Ad Spend Gap | Statista

You will find more statistics at Statista

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical News Post Listing










Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.




Econintersect Contributors








search_box
Print this page or create a PDF file of this page
Print Friendly and PDF


The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.







Keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government





























 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2017 Econintersect LLC - all rights reserved