econintersect.com
       
  

FREE NEWSLETTER: Econintersect sends a nightly newsletter highlighting news events of the day, and providing a summary of new articles posted on the website. Econintersect will not sell or pass your email address to others per our privacy policy. You can cancel this subscription at any time by selecting the unsubscribing link in the footer of each email.



posted on 20 September 2015

Making Electric Cars Fun: Why The Newest Porsche Runs On Batteries

from The Conversation

-- this post authored by Pierre McDonagh, University of Bath

After a slow start, electric vehicles are gaining in popularity. London is now host to an electric car-sharing service, which proved successful in Paris.

Sales of electric vehicles have seen significant rises in the last year. Now Volkswagen has unveiled a battery-powered Porsche that is capable of travelling 500km on a single charge and refuelling in just 15 minutes.

Not that long ago the traditional car industry was accused of limiting the progress of electric vehicles. In the 2006 documentary, Who killed the electric car?, S David Freeman said: "I think the clean car is too important to be left to the automotive industry". By this he could have meant the stakes for humanity were too high to leave it to the car sector alone to sort out the solutions. But recent years have seen numerous big brands join the race to lead the electric car market - from Nissan and Renault to VW's Audi and now Porsche models.

Porsche have joined the race to win the electric car market.

My colleagues and I studied the experience of early electric vehicle users and sought to understand the gap that seemed to exist between people expressing concern for the environment, but not changing their consumer behaviour when it came to the cars they bought.

People tend to have two aspects to their decision making. They have a rational, cognitive side and they have a more hedonistic one that cares more about aesthetics than the practicalities. Both matter for people deciding to live more sustainable lifestyles.

Magic carpet ride

When it comes to electric vehicles, we found that people want to feel special in the vehicle they are driving. This was also apparent in the case of electric motorbikes. The exhilaration of riding ank electric bike was compared to "riding a magic carpet" by one interviewee who felt his bike allowed him to get closer to nature than ever before.

Other people highlighted the importance of the fun aspects of using an electric vehicle. For instance 30-year-old Aaron described why he preferred riding an electric motorbike:

What I want it to sound like, and what in fact you get, is more of the experience of the wind whistling past you ... the stuff that's happening in the world around you. It's more of a breathtaking and exhilarating experience because the world isn't being drowned out by the sound of a motor.

In terms of being closer to nature, he said:

You definitely have to be more careful around animals and things like that because you can come by them quite quickly. My first ride I think I saw two deer and a turkey, all of which saw me and I coasted, I sped right by them and they just kept on with their activities.

Aaron said:

It was so smooth. And the acceleration was so instantaneous that I loved it ... you're essentially distilling the motorcycle experience down to its most simple element. Not unlike surfing, where with a simple twist of the throttle and a shift of weight, you can glide through turns.

Forty-something Shannon likewise noted:

You're actually more aware of your environment on an electric motorcycle than a gas bike, because you hear things. You're going to hear an ambulance a lot sooner [and ...] you forget that you're on a motorcycle entirely. It's almost like sailing on a road, because there's no distraction with vibration or noise or smell of exhaust.

Electric bikes can now break the 100mph barrier. Phil Long, CC BY

Hurdles to overcome

There are still issues to overcome. Anxiety over electric vehicle battery life persists among many people despite the extensive work by the government's Office for Low Emission Vehicles. Progress is being made in terms of infrastructure provision, for example 16 rapid charge points were recently built across Cornwall for low emission vehicles. These new charge points enable members of the public to charge their cars in as little as 30 minutes. The roll out of this infrastructure across the UK remains a key factor in seeing more electric vehicles on the road.

It's important to remember that electric vehicles provide a viable alternative to petrol and diesel emissions that clog our city atmospheres. Their rise will contribute to safer cities for citizens in terms of air quality, levels of noise pollution and more enjoyable places to live. And, if we create great vehicles which make people feel like they are having fun, and not having to sacrifice part of their lives, then more people are likely to embrace the change.

The ConversationPierre McDonagh, Professor in Marketing, University of Bath

This article was originally published on The Conversation. Read the original article.

>>>>> Scroll down to view and make comments <<<<<<

Click here for Historical News Post Listing










Make a Comment

Econintersect wants your comments, data and opinion on the articles posted.  As the internet is a "war zone" of trolls, hackers and spammers - Econintersect must balance its defences against ease of commenting.  We have joined with Livefyre to manage our comment streams.

To comment, using Livefyre just click the "Sign In" button at the top-left corner of the comment box below. You can create a commenting account using your favorite social network such as Twitter, Facebook, Google+, LinkedIn or Open ID - or open a Livefyre account using your email address.



You can also comment using Facebook directly using he comment block below.





Econintersect Contributors


search_box

Print this page or create a PDF file of this page
Print Friendly and PDF


The growing use of ad blocking software is creating a shortfall in covering our fixed expenses. Please consider a donation to Econintersect to allow continuing output of quality and balanced financial and economic news and analysis.


Take a look at what is going on inside of Econintersect.com
Main Home
Analysis Blog
Big Mess in Italy
Are You Feeling the Economic Surge?
News Blog
November 2016 Conference Board Employment Index Improved.
November 2016 ISM and Markit Services Index Mixed
Are All Collateralized Loan Obligations Equal?
A Third Of Homes Sold For The List Price Or More In August 2016
It Is Still Not Too Late To Find A Seasonal Job
Infographic Of The Day: Are You A Good Listener
Early Headlines: Italy Votes 'No', Renzi Resigns, Euro Plunges 2 Pct, Asia Stocks Down, Trump Foreign Policy By Tweet, Dakota Pipeline Stopped, India Serv. PMI Contracts And More
Most Read Articles Last Week Ending 03 December
The World's Most Creative Cities
The Countries Where People Aren't Interested In Politics
Fidel Castro And The Revolution That Almost Wasn't
America Trumps Allies In Defense Spending
What We Read Today 04 December 2016
Investing Blog
Market Sector Analysis: 04 December 2016
Trumponomics: The New Hope
Opinion Blog
The Labor Market Working Nine To Five
Why Did Trump Win? A Different Perspective, Part 3
Precious Metals Blog
Silver Prices Rebounded Today: Where They Are Headed
Live Markets
05Dec2016 Pre-Market Commentary: US Stock Future Indexes To Open Higher, DOW To Hit New Record, Crude Prices At 16 Month High, US Dollar Softens, Investors Ignore Italy's Political Shakeup
Amazon Books & More






.... and keep up with economic news using our dynamic economic newspapers with the largest international coverage on the internet
Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government



Crowdfunding ....






























 navigate econintersect.com

Blogs

Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day
Weather

Newspapers

Asia / Pacific
Europe
Middle East / Africa
Americas
USA Government
     

RSS Feeds / Social Media

Combined Econintersect Feed
Google+
Facebook
Twitter
Digg

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution

Contact

About

  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2016 Econintersect LLC - all rights reserved