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posted on 30 August 2015

Fitbit Fends Off Apple To Retain Wearables Market Lead

by Felix Richter,

Despite the arrival of strong competitors such as Apple and Xiaomi, Fitbit has retained the lead in the global wearables market in the second quarter of 2015.

The maker of fitness tracking devices shipped 4.4 million units between April and June, an increase of more than 150 percent over last year's June quarter. Fitbit's focus on fitness tracking functionality appears to resonate well with customers who value simplicity over the added functionality of competing devices.

Speaking of added functionality, Apple managed to sell 3.6 million Apple Watches in its first quarter on the market. Remarkably, the Apple Watch with its steep starting price even outsold Xiaomi's ultra-cheap Mi Band, which retails for less than $20.

Overall, the wearables market more than tripled in size compared to last year's second quarter. Between April and June, 18.1 million wearable devices were shipped around the world according to IDC's estimates.

This chart shows how many wearable devices were shipped worldwide in Q2 2015.

Infographic: Fitbit Fends Off Apple to Retain Wearables Market Lead | Statista

You will find more statistics at Statista


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