Where Facebook's Revenue Growth Comes From

August 4th, 2015
in News, econ_news, syndication

by Felix Richter, Statista.com

Facebook's strong mobile advertising business helped the social network to report positive second quarter results.

Follow up:

Revenue climbed 39 percent to $4.04 billion as net income declined by 9 percent to $719 million. The profit decline was mainly caused by an 82-percent jump in expenses as the company ramped up its R&D expenditure.

When Facebook started selling mobile ads in 2012, not even the keenest optimists could have predicted how big a success they would become. In each of the past ten quarters, mobile ads have accounted for more then 90% of Facebook's revenue growth. In the first six months of 2015, all of the company's growth came from advertising on tablets and smartphones. Mobile ad revenue now accounts for 76 percent of Facebook's advertising revenue and 72 percent of total revenue.

Considering the fact that Facebook has 844 million mobile users on an average day, it is no surprise that its mobile advertising efforts are successful. The pace at which mobile ads have become the most important source of revenue for the company is astonishing though.

This chart shows Facebook's revenue growth since the first quarter of 2012.

Infographic: Where Facebook's Revenue Growth Comes From | Statista
You will find more statistics at Statista


Make a Comment

Econintersect wants your comments, data and opinion on the articles posted. You can also comment using Facebook directly using he comment block below.

 navigate econintersect .com


Analysis Blog
News Blog
Investing Blog
Opinion Blog
Precious Metals Blog
Markets Blog
Video of the Day


Asia / Pacific
Middle East / Africa
USA Government

RSS Feeds / Social Media

Combined Econintersect Feed

Free Newsletter

Marketplace - Books & More

Economic Forecast

Content Contribution



  Top Economics Site

Investing.com Contributor TalkMarkets Contributor Finance Blogs Free PageRank Checker Active Search Results Google+

This Web Page by Steven Hansen ---- Copyright 2010 - 2018 Econintersect LLC - all rights reserved