Apple Aims to Shake Up the Crowded Streaming Market

June 29th, 2015
in News, econ_news, syndication

by Felix Richter,

Tomorrow at 11 AM ET, Apple will begin its quest to shake up the music industry with the launch of its highly-anticipated streaming service Apple Music.

Follow up:

The service will complement features similar to those of competing services such as Spotify and Tidal with elements of human curation and a 24/7 global radio station named Beats 1.
Apple enters a market that is already highly competitive and where there is little room for differentiation. However, it is also a market in which no player has managed to build a subscriber base that is too large for Apple to challenge. If Apple manages to convince only a fraction of the hundreds of millions of Apple device users to give its new service a try, Apple Music will be in contention for the market lead.

Today’s chart shows which music streaming services people in the United States currently use. It is based on a survey conducted by Edison Research earlier in 2015 (before the launch of Tidal).

This chart illustrates the adoption of music streaming services in the United States.

Infographic: Apple Aims to Shake Up the Crowded Streaming Market | Statista
You will find more statistics at Statista


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